Hi, I'm Ariel.

Product Designer + Builder.

Product Designer with a background in OOUX and design systems. Shipping enterprise UX atAmazonAmazonby day, building📚Library Scoutby night.

Recent work

But the real story comes from the

people I built these projects with

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Ariel excels at diving deep into problems, navigating ambiguity by creating frameworks and immersing herself in documents and data until she becomes an expert.

Systems Thinking

In 2025, Ariel drove significant impact by integrating Object-Oriented UX (OOUX) into our team's core design process... transforming a scattered, confusing UX into a scalable, intuitive experience.

OOUX & Process

Ariel also leveraged AI to build a UX Estimation Tool. This tool has improved our intake process by providing immediate, data-backed timelines.

AI & Innovation

She demonstrates strong curiosity, continuously learning new skills like coding and adapting technologies like v0 to stay relevant.

Curiosity & Growth

Ariel impressively stands up for her ideas while remaining respectful of others' opinions. She effectively sets boundaries and protects her work.

Protecting Quality

During UX calls, she not only answered merchant questions thoroughly but also provided strategic advice based on their feedback.

Partner Work

She demonstrates exceptional depth, creating frameworks to navigate ambiguity and transform scattered workflows into intuitive, scalable systems.

Manager

Her ability to connect design decisions to real business outcomes drove meaningful results in partner engagements.

Manager