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Case studies from Amazon and beyond.

A collection of projects spanning design systems, enterprise UX, and product launches. Some studies require a password to protect confidential business metrics.

Recent work

2026

Turning Design System Uncertainty into a Clear Migration Plan

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Making NYC Library Classes Discoverable in a Day

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Turning Design System Uncertainty into a Clear Migration Plan

Audited 66 components across two systems; produced the evidence base for a platform-wide migration decision.

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Making NYC Library Classes Discoverable in a Day

Built a free discovery tool for NYC library classes; hit 2,375 pageviews in month one, 8.6/10 satisfaction, 0 paid promotion.

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2025

Unifying Three Compliance Products into One Streamlined Experience

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Scaling a Design System to Drive $663K in 7 Days

Scaling a Design System to Drive $XXXK in X Days

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Unifying Three Compliance Products into One Streamlined Experience

~XX% reduction in template authoring time; X/X fewer screens to support the same functionality.

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Scaling a Design System to Drive $XXXK in X Days

Increased daily units sold XXx, generating $XXXK revenue in X days.

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2024

Designing a Game That Hit #1 Global on Day One

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Designing a Game That Hit #1 Global on Day One

Launched as #1 most-played globally day one; drove 6.6M hours played and 85.7% satisfaction.

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2022

Taking a Hair Care Startup from Prototype to Forbes

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Taking a Hair Care Startup from Prototype to Forbes

Built and launched a personalized curly-hair care platform using data + research; secured $15K funding and validated the concept through 6 pitch-competition finalist runs.

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